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How Marketing Executives Are Thinking About AI

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Since the launch of ChatGPT nearly a year ago, finding the right approach to tapping into the benefits of artificial intelligence has become a key focus for many businesses. Marketing leaders at Mastercard and EY discussed the opportunities and challenges of integrating AI into workflows in front of an audience of marketing executives at a TIME100 Talks event for advertising week on Wednesday. Cheryl Guerin, executive vice president of global brand strategy and innovation at Mastercard and Janet Balis, marketing practice leader at EY Consulting in the Americas, joined TIME’s editor-in-chief Sam Jacobs at our New York City headquarters in Bryant Park for a conversation about how the technology stands to change the industry’s practices and the important role that human connections play in this transition. Read More...

How Our Cells Strategize To Keep Us Alive

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Our cells, each composed of 100 trillion atoms made of particles from the Big Bang, are filled with all kinds of structures. These include organelles—little factories like energy-producing mitochondria—and tiny molecular machines like ATP synthase, whose rotor and shaft spin at up to 300 rpm to produce ATP, the molecules that transmit energy in our cells. The interior of our cells are also filled with all kinds of molecules randomly colliding at tremendous speeds. Read More...